Create a dedicated About page
Checks for a dedicated about or company page with meaningful content.
- Include a dedicated page explaining the purpose, history, and mission of the website
- Introduce the key people or organization behind the content to build trust
- Provide clear evidence of expertise and contact information
Rule Details
An About page provides essential context about the source of the information on your website. It helps search engines and users understand the expertise and authority behind the content.
Code Example
Ensure the About page is easily discoverable, typically via the main navigation or the footer.
<footer>
<nav aria-label="Footer Navigation">
<ul>
<li><a href="/about">About Us</a></li>
<li><a href="/contact">Contact</a></li>
<li><a href="/privacy-policy">Privacy Policy</a></li>
</ul>
</nav>
</footer>Why It Matters
- E-E-A-T: Directly supports the Trustworthiness and Authoritativeness pillars of Google's Quality Rater Guidelines.
- Transparency: Shows users who you are, reducing bounce rates and building long-term brand loyalty.
- Entity Recognition: Helps search engines connect your website to a real-world entity (person or organization).
- Compliance: For many industries, identifying the content creator is a legal or regulatory requirement.
Exceptions
- Necessary utility or compliance pages can be intentionally brief and should not be judged by the same editorial-depth expectations as ranking-focused content.
- AI-assisted drafting is not a failure by itself; flag unsupported claims, missing editorial review, or low-originality output instead.
- When a page has both trust-signal issues and crawl/index problems, make the page eligible to rank first and then improve the content quality signals.
Standards
- Use these references as the standard for the final search-facing HTML, metadata, and crawl behavior.
- Check the implementation against Google Search Central: Search Essentials before treating the rule as satisfied.
- Check the implementation against Google Search Central documentation before treating the rule as satisfied.
Verification
Automated Checks
- Inspect rendered HTML and HTTP headers to confirm the expected metadata or crawlability signal is present.
- Test the affected URL with Google Search Console or equivalent tooling where relevant.
- Re-crawl a representative page set after deployment.
Manual Checks
- Confirm the change does not create conflicting canonical-url, robots, or structured-data signals.
Use with AI
Copy these prompts to use with your AI assistant, or install the MCP server to use directly from Claude, Cursor, or Windsurf.
Check
Verify implementation
Verify that the website has a dedicated About page that clearly identifies the people or organization responsible for the content.
Fix
Auto-fix issues
Create a new page at `/about` and add detailed information about your organization, mission, and the experts behind your content.
Explain
Learn more
Explain how an About page contributes to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and why it's a critical SEO factor.
Review
Code review
Review metadata generation, rendered HTML, structured data, and response headers related to Create a dedicated About page. Flag exact routes or templates where search-facing output violates the rule, and describe how to verify the final page output.